A Life In Marketing
This is a podcast about working in marketing. In each episode we chat to marketing experts about their careers and experiences. We interview guests from a wide variety of backgrounds, including in-house marketeers, consultants, and senior staff from top agencies. Some are entrepreneurial, some enjoy corporate life, and others enjoy flexible freelancing. We speak to leading voices in public relations (PR), content creation, and a wide range of digital marketing roles covering both business-to-business (B2B) and consumer marketing.
Whether you are mid-career, or just embarking on a life in marketing, our discussions will provide insight, advice, and inspiration for your development.
The podcast is hosted by Dr Hanne Knight (University of Plymouth) and Dr Tom Bowden-Green (Bristol Business School, UWE Bristol). Contact us at Hanne.Knight@plymouth.ac.uk or Tom.Bowden-Green@uwe.ac.uk.
We're also on LinkedIn:
https://www.linkedin.com/in/hanne-knight-36b60041/
Episodes
20 episodes
Tom & Luan - Marketing And Psychology
This episode is a bit different. Usually, Tom sits alongside Hanne as they interview people from the marketing world. This time Hanne interviews Tom!Tom is joined by Luan Wise as they chat about their new book 'Marketing and Psychology: ...
Joe Johnston - Launch
Joe Johnston is a very smart marketer. As Head of Experimentation at Launch, Joe's role is to recommend and test ways to improve the effectiveness of his clients' marketing activity. He applies behavioural science principles and research-based ...
Megan Fellows - Screwfix
Megan Fellows is not just an experienced digital marketer, but also a perennial student! She studied a degree, then a Masters degree, and now a PhD. All of this whilst handling digital marketing roles in retail, education, and financial service...
Phil Treagus-Evans - Human First Marketing
Phil Treagus-Evans is man of many talents. Having harboured entrepreneurial dreams from an early age, he started his social media agency, Giraffe Social, after graduating from university.Running an agency wasn't enough for Phil though! A...
Susan O'Brien - Sky, Amazon, BBC, and Just Eat
Suso (Susan) O'Brien has held marketing roles at some of the world's most famous brands, including several years as Brand Director at Sky, and her most recent role as Global CMO at Just Eat.From telephone calls in New York taxis, to hiri...
Melanie Nicholas - Universal Pictures, Odeon, and Handpicked Hotels...
Melanie Nicholas has held roles that many marketers dream of, including Managing Director at Universal Pictures, Marketing Director at Polygram, and Head of Brand at Odeon Cinemas. Mel is at least part of the reason you know about m...
Gareth Helm - McDonalds, Innocent, Zoopla and more...
Gareth Helm has had a stellar career in marketing, including roles at some of the world's biggest brands. Most recently he was Chief Marketing Officer for McDonalds, and then Chief Marketing Officer at Homeserve. His career though has included ...
Digital marketing simulation with Louis Havriliuc
Louis Havriliuc has created an amazing digital marketing simulation tool called Simbound. If you want to find out how to undertake an effective digital marketing campaign, Simbound is a great way to learn. The online platform allows...
Social media content for TV shows, with Jenny Novitzky
Jenny Novitzky makes social media content for some of the UK's top TV shows. Her work as a senior digital producer has included content for The Great British Bake Off, The Great British Sewing Bee, The Great Pottery Throw Down and The Piano.&nb...
Building (and selling) a digital marketing agency with Jon Payne
We chat with Jon Payne, an entrepreneur in the world of digital marketing. Jon wears various hats, including being the founder of the successful Bristol agency Noisy Little Monkey, a RevOps freelance consultant, the former host of the pop...
Digital storytelling with Stephen Hobbs
We chat with Stephen Hobbs, an expert in digital storytelling. Stephen is a respected and experienced marketer who has worked with many household brands including Google, Volvo and O2. We discuss the importance of content and storyt...
Marketing analytics with Jill Quick
We chat with Google Analytics expert Jill Quick about the importance of collecting and analysing the right data. Jill tells us why it marketers should take a strategic approach to measurement, and why she called her business The Coloring ...
Building Brands Bristol 2024
In this episode, recorded in the Bristol Business School studio, we speak to five of the presenters from the Building Brands Conference in Bristol.Each guest gave a quick summary of the main points from their presentations, as well as t...
Advertising on social media with Vasia Apostolaki
This is a great discussion with Vasia Apostolaki, an expert in social media advertising. Vasia is an account director at dentsu international in London, with particular experience working with luxury brands.We discuss why social media a...
Using AI in marketing with James Vincent
We sit down with digital marketing consultant, James Vincent, to discuss his expertise in artificial intelligence (AI). James is also a digital marketing lecturer and a PhD student studying the use of artificial intelligence in marketing....
The evolution of SEO with Luke Whitaker
As always, Hanne and I discuss relevant academic research that caught our attention – this time research looking at how different demographic groups use search engines. We then chat to Luke Whitaker, Senior SEO Consultant...
Effective websites and ethical behaviour with Ryan Webb
In this episode we chat to a conversion optimisation expert, Ryan Webb, about his work in making websites more commercially effective. With more than 20 years of experience, Ryan is a recognised expert in this field and has worked with a ...
Communicating creatively with Ross Middleham
We chat to Ross Middleham, Creative Lead at the Met Office. How does he encourage the Met Office to engage a wide range of audiences creatively? How can he be creative when communicating online around serious issues such as the weat...
Social media expert Luan Wise
In this first full episode we chat to social media expert Luan Wise about her new book. Among our topics of conversation, we discuss the fundamental principles of using any social media platform for marketing, the difference between 'digi...
