A Life In Marketing
This is a podcast about working in marketing. In each episode we chat to marketing experts about their careers and experiences. We interview guests from a wide variety of backgrounds, including in-house marketeers, consultants, and senior staff from top agencies. Some are entrepreneurial, some enjoy corporate life, and others enjoy flexible freelancing. We speak to leading voices in public relations (PR), content creation, and a wide range of digital marketing roles covering both business-to-business (B2B) and consumer marketing.
Whether you are mid-career, or just embarking on a life in marketing, our discussions will provide insight, advice, and inspiration for your development.
The podcast is hosted by Dr Hanne Knight (University of Plymouth) and Dr Tom Bowden-Green (Bristol Business School, UWE Bristol). Contact us at Hanne.Knight@plymouth.ac.uk or Tom.Bowden-Green@uwe.ac.uk.
We're also on LinkedIn:
https://www.linkedin.com/in/hanne-knight-36b60041/
A Life In Marketing
Gareth Helm - McDonalds, Innocent, Zoopla and more...
Gareth Helm has had a stellar career in marketing, including roles at some of the world's biggest brands. Most recently he was Chief Marketing Officer for McDonalds, and then Chief Marketing Officer at Homeserve. His career though has included roles with Innocent Drinks, Zoopla, Nestle and Unilever among others. Wow!
Gareth is now a non-executive director and provides career development and strategic advice through a project called Sideminds. He has also found time to write an award-winning book - The Marketing Leader's Code.
We chat with Gareth about his career path, navigating huge changes in the digital landscape, and his advice for listeners on how to climb the career ladder.
You can connect with Gareth on LinkedIn here:https://www.linkedin.com/in/thehelm/
As always, you can also reach us at Tom.Bowden-Green@uwe.ac.uk and Hanne.Knight@plymouth.ac.uk.
