A Life In Marketing

Gareth Helm - McDonalds, Innocent, Zoopla and more...

Dr Tom Bowden-Green and Dr Hanne Knight Season 2 Episode 1

Gareth Helm has had a stellar career in marketing, including roles at some of the world's biggest brands. Most recently he was Chief Marketing Officer for McDonalds, and then Chief Marketing Officer at Homeserve. His career though has included roles with Innocent Drinks, Zoopla, Nestle and Unilever among others. Wow!


Gareth is now a non-executive director and provides career development and strategic advice through a project called Sideminds. He has also found time to write an award-winning book - The Marketing Leader's Code.


We chat with Gareth about his career path, navigating huge changes in the digital landscape, and his advice for listeners on how to climb the career ladder.


You can connect with Gareth on LinkedIn here:https://www.linkedin.com/in/thehelm/


As always, you can also reach us at Tom.Bowden-Green@uwe.ac.uk and Hanne.Knight@plymouth.ac.uk.

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