Dr Hanne Knight is a Lecturer in Marketing at the University of Plymouth specialising in sustainability communication on digital channels. She leads the research initiative ‘Responsible decision making and leadership’ which aims to understand how human behaviour can be guided towards making better decisions for our planet. She manages the 'Principles of Responsible Management Education' implementation at Plymouth Business School which is a United Nations-supported initiative that aims to raise the profile of sustainability in classrooms. 

Hanne is a fellow of the Higher Education Academy and acting programme leader for the MSc in Digital Marketing at the University of Plymouth and at the HKU School of Professional and Continuing Education, University of Hong Kong. She is the senior examiner for the Sustainable Marketing Module at the Chartered Institute of Marketing.  

Dr Tom Bowden-Green is a Senior Lecturer in Marketing and a behavioural science researcher at the University of the West of England (UWE Bristol).  He joined the university more than 10 years ago, following 11 years in consultancy. 

Tom is a member of the Applied Marketing Research Group at Bristol Business School, and completed his PhD within the Applied Digital Behaviour Lab at the University of Bath.   He teaches digital marketing at both undergraduate and postgraduate level and led the MSc Digital Marketing for five years from its creation in 2018.

Tom’s research examines the behaviour of consumers in online environments.