The Digital Behaviour Podcast
This is a podcast about human behaviour in the modern digital world. If you are interested in understanding what drives online behaviour, how we can measure this, and the impact of technology use on the wider world, please subscribe to this podcast. In each episode, Dr Hanne Knight and Dr Tom Bowden-Green discuss the latest academic research in this area and chat to guests about how and why an understanding of human behaviour in the digital world is important.
Podcasting since 2023 • 9 episodes
The Digital Behaviour Podcast
Latest Episodes
Marketing analytics with Jill Quick
We chat with Google Analytics expert Jill Quick about the importance of collecting and analysing the right data. Jill tells us why it marketers should take a strategic approach to measurement, and why she called her business The Coloring ...
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42:50
Building Brands Bristol 2024
In this episode, recorded in the Bristol Business School studio, we speak to five of the presenters from the Building Brands Conference in Bristol.Each guest gave a quick summary of the main points from their presentations, as well as t...
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Season 1
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Episode 7
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38:46
Advertising on social media with Vasia Apostolaki
This is a great discussion with Vasia Apostolaki, an expert in social media advertising. Vasia is an account director at dentsu international in London, with particular experience working with luxury brands.We discuss why social media a...
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Season 1
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Episode 6
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25:56
Using AI in marketing with James Vincent
We sit down with digital marketing consultant, James Vincent, to discuss his expertise in artificial intelligence (AI). James is also a digital marketing lecturer and a PhD student studying the use of artificial intelligence in marketing....
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Season 1
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Episode 5
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40:06
