The Digital Behaviour Podcast
This is a podcast about human behaviour in the modern digital world. If you are interested in understanding what drives online behaviour, how we can measure this, and the impact of technology use on the wider world, please subscribe to this podcast. In each episode, Dr Hanne Knight and Dr Tom Bowden-Green discuss the latest academic research in this area and chat to guests about how and why an understanding of human behaviour in the digital world is important.
The Digital Behaviour Podcast
The evolution of SEO with Luke Whitaker
As always, Hanne and I discuss relevant academic research that caught our attention – this time research looking at how different demographic groups use search engines.
We then chat to Luke Whitaker, Senior SEO Consultant at Organic, about search engine optimisation (SEO). Luke tells us about his passion for educating people about SEO. We also discuss recent changes to the Google algorithm, his advice for smaller businesses trying to attract traffic on search engines, and tools for understanding user behaviour.
We also discuss the role of generative AI in SEO, and whether TikTok is a search engine…
To contact Luke, you can email him (lukewhitaker4@gmail.com) or find him on LinkedIn here: https://www.linkedin.com/in/luke-whitaker-886948b4/
You can also subscribe to Luke's podcast Making Everyone A Little Bit SEO here: https://open.spotify.com/show/1b5mAiXiTIZhIIKghR9hbh
