The Digital Behaviour Podcast
This is a podcast about human behaviour in the modern digital world. If you are interested in understanding what drives online behaviour, how we can measure this, and the impact of technology use on the wider world, please subscribe to this podcast. In each episode, Dr Hanne Knight and Dr Tom Bowden-Green discuss the latest academic research in this area and chat to guests about how and why an understanding of human behaviour in the digital world is important.
The Digital Behaviour Podcast
Social media expert Luan Wise
In this first full episode we chat to social media expert Luan Wise about her new book. Among our topics of conversation, we discuss the fundamental principles of using any social media platform for marketing, the difference between 'digital immigrants' and 'digital natives', and Luan's own route to becoming a social media consultant.
We begin this episode with a quick summary of some interesting academic research that caught our attention, relating to digital behaviour.
Luan's book is called 'Planning for Success: A practical guide to setting and achieving your social media marketing goals'. You can buy it in paperback, Kindle, and audiobook formats here: https://www.amazon.co.uk/Planning-Success-practical-achieving-marketing-ebook/dp/B0CL5MD63S?
We hope you enjoy this discussion and the podcast in general. Feel free to contact either of us (Hanne or Tom) directly if you want to discuss any of the points covered: Hanne.Knight@plymouth.ac.uk, or Tom.Bowden-Green@uwe.ac.uk
