The Digital Behaviour Podcast
This is a podcast about human behaviour in the modern digital world. If you are interested in understanding what drives online behaviour, how we can measure this, and the impact of technology use on the wider world, please subscribe to this podcast. In each episode, Dr Hanne Knight and Dr Tom Bowden-Green discuss the latest academic research in this area and chat to guests about how and why an understanding of human behaviour in the digital world is important.
The Digital Behaviour Podcast
Building Brands Bristol 2024
In this episode, recorded in the Bristol Business School studio, we speak to five of the presenters from the Building Brands Conference in Bristol.
Each guest gave a quick summary of the main points from their presentations, as well as telling us a little bit about what their work in digital marketing involves. Our guests are (in order of appearance):
1. Heather Murray, AI for Non-Techies: Why AI doesn't need to be daunting
2. Harry Cobbold, Unfold: The importance of user-experience
3. Maret Reutelingsperger, Mobe Digital: The link between email and search results
4. Joe Wright, Ambitious PR: Protecting your online reputation
5. Harriet Barter and Owen Prior, Launch: AI and PPC advertising
To find out more about Building Brands, including the next event in Exeter on 7th November, go to https://www.building-brands.co.uk/
If you enjoy the podcast, please subscribe!
