We chat to Ross Middleham, Creative Lead at the Met Office. How does he encourage the Met Office to engage a wide range of audiences creatively? How can he be creative when communicating online around serious issues such as the weather and climate change? How does he deal with negativity around these issues? Does he have any tips for marketers and communicators when trying to think creatively?
So many questions, and around 30 minutes to answer them!
As always, we begin this episode with a quick summary of some interesting academic research, relating to digital behaviour.
We hope you enjoy this discussion and the podcast in general. Please share and subscribe if you do!
Feel free to contact either of us (Hanne or Tom) directly if you want to discuss any of the points covered: Hanne.Knight@plymouth.ac.uk, or Tom.Bowden-Green@uwe.ac.uk
We chat to Ross Middleham, Creative Lead at the Met Office. How does he encourage the Met Office to engage a wide range of audiences creatively? How can he be creative when communicating online around serious issues such as the weather and climate change? How does he deal with negativity around these issues? Does he have any tips for marketers and communicators when trying to think creatively?
So many questions, and around 30 minutes to answer them!
As always, we begin this episode with a quick summary of some interesting academic research, relating to digital behaviour.
We hope you enjoy this discussion and the podcast in general. Please share and subscribe if you do!
Feel free to contact either of us (Hanne or Tom) directly if you want to discuss any of the points covered: Hanne.Knight@plymouth.ac.uk, or Tom.Bowden-Green@uwe.ac.uk